The world of the web is changing drastically these days. With the increase in the majority of people caring about privacy, many organizations are coming forward to cater to the decentralized way of web surfing.
Well! You might come across many ways to make Web3 technology available for people. However, the most promising way is to have a Web3 browser as a portal to access the decentralized arena.
While the big techs are considering jumping into the Web3 market, many browsers are already getting launched with the notion of data privacy and security.
In the meantime, Power Web3 Browser is taking the ball forward and introducing ad democratization in a way that takes the idea of browsing and mixes it with earnings.
Yes! You have read right. The amenity of ad democratization in the above-mentioned browser commits stable earnings while surfing ads.
Adding it all to the storm of Web3’s way of advertising, the browser has got a perfect suite to embrace dApps in its hood.
With that, the our Web3 enabled browser comes with an immersive space of a game discovery engine, secure crypto wallet, robust firewall + VPN, Power Search, & an ad intelligence tool – Power AdSpy.
But wait! As we go on, let us first understand what ad democratization is all about.
So, let us get started!
We all have had our share of unwanted ad exposure. And with that, our attention span on forced ads treditionally rewards the advertiser & the big techs such as google. What do we say it? Pay-per-click, right?
Well! The basic concept of ad democratization is – the user will also earn a share of ad revenue as compensation to engage with the ads.
However, in Power Web3 Browser, we go one more step forward and introduce ad personalization. It means the browser will only showcase the ads that are based on your interests & reward you with PowerDAO tokens for surfing the ads.
In the Power browser, you will get a share of ad revenue as per the level of your attention & engagement with the ads. The idea is the ads should not get bugging & revenue should get shared with the users.
With this, we get a glimpse of how the future of advertising holds in the settings of Web3. Now lets us go ahead & understand why we need this digital shift.
The web2 ad techs and their methods of stacking up chunks of data are threatening to the browsing security & personal privacy of the users. So, how about we discuss the old schol ways of ad data handling & the new practices opted by new web 3.0 browsers such as Power Web3 Browser.
Understanding Audience Trust
The days of Internet consumers browsing blissfully, unaware of how things operate, are long gone. Nowadays, users are informed that their data is being collected and utilized to enrich Big Tech’s revenue streams. They understand annoyance, spookiness, and danger of this data handling model. With that, we all know how careless IT businesses have frequently made headlines of leaking private customer data.
However, as we are moving ahead, we can see that many people are taking control of their data due to all of these reasons. New alternatives are getting launched at an increasing pace. They are utilizing the built-in privacy capabilities of the iPhone, such as App Tracking Transparency.
Public Policy
Due to monopolizing and poor data handling, the Web 2.0 economic model has gathered some well-deserved attention. Government authorities are enacting amended internet privacy rules, such as the GDPR in Europe and the CCPA in California, as well as antitrust legislation aimed at reorganizing many Big Tech firms.
Big Tech data protection laws
Some time ago, digital companies used to compete with one another for the uninterrupted supply of ad data. Since more consumers are understanding these loopholes & starting to secure their browsing patterns, it is tightening their grip on Big Tech’s data collection protocols.
Where communication was once effortless, they are now constructing a highly secure framework between platforms. A blow to the third-party data that powers the Web 2.0 ad economy is changing what can and cannot be tracked! as well as how (or if) such data can be shared.
You cannot import data from a Facebook advertising campaign into Google’s ad management. Additionally, Apple now provides iOS mobile users with the option to turn off cross-site monitoring.
Collectively, these “self-imposed” alterations increase the difficulty, cost, and effectiveness of ad targeting. Platforms like Facebook, Twitter, Instagram, Google, and others that rely largely on third-party cookies and cross-site tracking are losing access to their data sources.
Keep in mind that Apple is a hardware company, it can make such significant adjustments. Instead of selling data, it makes money by selling gadgets like iPhones and Mac laptops.
For some digital businesses, the modifications to data policies are another way to give one company an edge over rivals to seem more “private” on the market. They don’t represent a sincere effort to promote a privacy-first Web; rather, they represent the absolute minimum.
We have all been tracked by the old-school tech giants as location, browsing patterns, search history, & so much more.
It is a challenge to break free of the complex tracking methods of web2 platforms. Neither could rely upon them nor can we live without them. And that is where Web3 platforms come into play – for example, Power Web3 Browser.
We can expect web3 will decentralize the data privacy norms in the advertising backdrop. And it is not just for the users but for the advertisers too.
Some of the services in web3, such as the Power Web3 browser, are onboarding ad democratization into the level field. But that is just the tip of the iceberg.
The future of web3 ads will not gather chunks of data to predict user behavior – instead, it offers royalty, ownership, or rewards out of their attention span.
For advertisers, the shift is happening as cross-platform collaboration, metaverse, VR, interoperability, & more.
Let us understand them in detail.
Interoperability
Users can retain a consistent experience by using the same avatars and digital profiles across many applications and websites. Advertisers would have unheard-of freedom to interact with potential customers thanks to interoperability.
Real estate in the metaverse
Metaverse real estate has grown quickly since its start. As this trend continues, businesses will need to think about the importance of metaverse real estate to their advertising strategy. Metaverse traffic will soon be the main indicator of a campaign’s success for advertisers.
Collaborations across platforms
The ownership of digital rights has altered how customers interact with industries like gaming and entertainment. With Web3 privacy, users can finally take back control of their data and choose how it will be shared and used online.
Virtual reality advertisements
VR has largely remained a segregated medium for advertising. Businesses are starting to focus more on VR marketing as customers turn away from text- and video-based interactions.
In-game ads
A significant aspect of the metaverse is the play-to-earn economy. Companies are starting to investigate 3D-rendered in-game advertising by figuring out how to develop in-game advertising without detracting from the user experience.
User-driven advertising
Due to blockchain’s openness, a movement toward ethical marketing is taking place. It calls for getting users’ explicit approval before using their data. Users may get a share in ad revenue as a result. In addition, businesses can reach their intended audience through user-driven sharing without having to rely on earlier data collection approaches – such as what we do in Power Web3 Browser.
As the shift is happening and the third wave of the web is engulfimng everything it is coming across, we can safely assume that the future of advertising is very much certain.
However, we are still at the surface. As the topic is super fresh in the industry and more details are yet to be explored.
So, how about we dive deep into the subject and experience the changing dynamics of advertising market with Power Web3 Browser.
